How Travel is Shaping the Future of India-US Relations

Amit Kumar Sharma,
Head-Americas, VFS Global
As we enter into 2025, the travel landscape is set for a transformative shift, especially shaped byrenewed Indo-US relations. Both nations share a strong relationship deeply rooted in trade, culture, technology and business. The current sentiment, promised by announcements of renewed trade and business, hasalready bolstered more travel, reflecting strengthened bilateral relations. A new travel era is emerging- one marked by resilience, innovation and a renewed focus on cultural exchange. This demonstrates the essential role of travel in further strengthening a close bond between the United States of America and India.
The Resurgence of Travel
The travel industry is experiencing a robust recovery, with projections indicating that international travel will continue to gain momentum. According to the World Travel and Tourism Council (WTTC), India’s tourism sector is expected to contribute nearly $253 billion to its GDP in 2024, surpassing pre-pandemic levels. This resurgence is not just about numbers; it reflects a deeper desire for connection and exploration that transcends borders. As per the data released by the United States Travel and Tourism Office (NTTO), 15,54,020 Indians have visited the U.S. till August 2024.As India emerges as the second-largest travel market for the US in2024, the opportunities for cultural exchange and economic collaboration are immense.
Economic Impact and Opportunities
Tourism serves as a significant economic driver for both nations. American tourists are projected to contribute substantially to the Indian economy, while Indian travellers are increasingly exploring the diverse landscapes and cultural experiences the US has to offer. According to the data released by the Tourism Ministry, Government of India, from January to June 2024, 17.56 per cent of foreign tourist arrivals were from the United States.
Additionally, niche sectors such as medical, wellness, and adventure tourism are gaining traction as many Indian travellers seek activities beyond traditional attractions. Add to this the new administration’s chances of reviving earlier conversations in the defence, energy, agriculture, education and healthcare service – the business traffic between the two nations only sees a more promising time.According to reports Brian Beall, director of the National Travel and Tourism Office (NTTO) under the Department of Commerce, stated that the US aims to attract 9 crore visitors annually, with an estimated $280 billion in spending, by 2027.
The U.S. continues to be the preferred destination for Indian students. And the accompanying family travel also significantly boosts tourism revenue. Overall, the travel relationship between India and the USA presents substantial economic opportunities for both nations, fostering cultural exchange and mutual growth.
Cultural Exchange and People-to-People Ties
Travel is a powerful medium for fostering understanding and connection; it is not merely a transactional experience. The half-million-strong Indian diaspora enriches the Indo-US relationship and acts as a natural bridge that boosts travel.As more Indians travel to the US and vice versa, they bring with them their unique cultures, traditions and perspectives. Both societies benefit from this interchange, which also establishes the foundation for future diplomatic ties. In 2025, it is anticipated that there will be a sustained focus on cultural tourism, where travellers will look for genuine opportunities that allow them to interact with local communities. Initiatives that promote cultural exchange, such as festivals, art exhibitions and culinary experiences, will play a pivotal role in enhancing mutual understanding.
The Role of Technology in Travel
Technological integration is expected to redefine travel experiences by 2025 and beyond.Innovations inAI are set to revolutionise the travel industry, enhancing customer experiences. Technology is a driving force in shaping the future of travel and Indo-US relations. As both nations are working closely to innovate in fields like AI, cybersecurity, and aviation, the role of technology will play a pivotal role in their partnership.AI-driven tools can provide personalised recommendations, streamline customer services, and improve operations efficiencies for airlines and hotels. Moreover, the rise of remote work has led to a new trend: ‘workstations’ where individuals combine work and leisure travel. This shift allows for longer stays and deeper engagement with destinations, further enriching the travel experience. As more professionals embrace this model, the demand for flexible travel options will grow, benefiting both the US and India.
Looking Ahead: The Future of Travel
The era of travel in 2025 heralds a new chapter in India-US relations, characterised by economic collaboration, cultural exchange and innovative travel experiences. The travel trajectory between India and the US appears promising in 2025 and beyond. The journey ahead, I believe, is not just about destinations; it is about building bridges between people, cultures and economies. As both nations navigate the evolving landscape of international travel, the emphasis on shared data, innovation in global travel systems, and processes will play a more pivotal role in fostering deeper connections and mutual understanding.