View Details << Back

Anti-counterfeiting Blockchain Startup LuxTag Secures 89% of Capital Raise Within First 4 Days

  XEM and Bitcoin pour into the top equity-crowdfunding platform to facilitate raise for enterprise blockchain solution for loss prevention

CYBERJAYA (MALAYSIA), DECEMBER 10, 2019 — pitchIN, a Malaysian licensed equity crowdfunding operator, obtained approval from the Securities Commission of Malaysia to accept investments-in-kind made via the NEM (XEM) and Bitcoin (BTC) crypto tokens for the LuxTag equity crowdfunding (ECF) campaign.

Sam Shafie, CEO of pitchIN said, “LuxTag is running a truly global ECF campaign; their acceptance of Bitcoin and XEM shows they are a firm extending the opportunity across borders. We believe this campaign sets a precedent for other ECF issuers around the world.”

Along with LuxTag, pitchIN sought and obtained approval from the Securities Commission for the ECF campaign to accept crypto tokens XEM and BTC. The ECF campaign seeks to raise up to Malaysian Ringgit (MYR) 2 million (approx. US$480,000). Contributions in Malaysian currency and crypto tokens in their MYR exchange-value are counted jointly.

The crypto tokens BTC and XEM are pledged as a non-monetary value trade-in. pitchIN considers the market value of the crypto tokens and assign the equivalent number of LuxTag shares to the investors. BTC and XEM contributions are restricted to angel investors and sophisticated investors, and the minimum contribution by any investor can be MYR6,400 (approx US$1,540 or 0.175 BTC). Investors are required to declare that they are not retail investors.

For more information, investors who wish to contribute crypto tokens or local fiat currency to the ECF campaign can visit They are able to access a web app hosted by pitchIN to provide their personal details and form of identity as well as choose the number of

shares they wish to contribute towards. The required contribution amount of BTC or XEM appears in the next step, after which the web application guides contributors to transfer Ringgit, BTC or XEM into the respective trust account controlled by pitchIN. The sale ends January 31, 2020.


Keith Liew, PR Executive at LuxTag & Sam Shafie, CEO of pitchIN are available for interview.

About LuxTag LuxTag is an anti-counterfeit, track and trace, and anti-theft solution provider, utilizing the blockchain platform NEM. Luxtag uses NEM’s native tokens (XEM) to run its blockchain operations. The blockchain-powered service evolves around digitized certificates of authenticity for tangible products, linking these to brands and owners through multi-signature smart contracts and the IoT (Internet of Things) elements. Additionally, LuxTag technology provides business intelligence through innovative means of enhanced customer engagement.

Its mission is to enable trust, honesty and transparency through digitization and creation of digital certificates of authenticity leveraging on the unique property of LuxTag’s patented Blockchain solution. It allows manufacturers to deter counterfeit and provide track & trace capability for their products. LuxTag works with numerous organizations such as Chronoswiss, a renowned Swiss luxury watchmaker, the International Islamic University of Malaysia for securing authenticity of graduation certificates, and Defeet International - a sports apparel brand based in the US. In 2019, one of LuxTag’s accomplishments is establishing a strategic partnership with Dagang Net, an established Malaysian IT company, for larger-scale project ventures.

LuxTag is one of few projects in the blockchain space that is delivering business solutions into live production environments. LuxTag’s market is the world. As such, it’s important to adopt a truly borderless option for contributing to the crowdfunding campaign.

For more information on LuxTag, please visit For media-related inquiries, please contact Sami at

About pitchIN PitchIN is Malaysia’s No. 1 equity crowdfunding platform. It is a Registered Market Operator with the Securities Commission. The platform has raised over MYR45 million for 42 companies to date, the highest among all ECF platforms in Malaysia. More than 2500 investments have been placed into fast-growing Malaysian companies.

pitchIN’s equity crowdfunding is open to international investors. Positioned as long term investments, investors get shares in the companies they invest in. Equity crowdfunding gives investors access to fast-growing companies at the stage when they offer the highest potential for future growth. To learn more about pitchIN, please visit

For media inquiries, please contact Kashminder Singh at



© All rights Reserved. The south Asian, Published Weekly from New york.